Cancer Central was founded in 2018 by Avril Chester following her own battle with the disease. The platform is a hub where local communities and companies can gather to share services, products and support for patients, carers and families.
Client: Cancer Central
Sector: SaaS / Healthcare
Year: 2020
Agency: Design by Structure
Role: Graphic Design, Art Direction, Design Direction
The brand proposition, ‘guiding you’, was crafted around the core service, an interactive chatbot, Ask Ave, that guides the patient to information, products and support suggestions. This was brought to life visually with a flowing supergraphic that warps around photography, connects messages and forms the basis for the logo.
