Reinventing a brand to reflect their more youthful audience

Goodmans

Goodmans, a consumer electronics company with over a century in the market, needed a new brand to reflect their more youthful audience. Focusing on the idea of ’Brilliantly Simple’, emphasising the company’s approach to design: a stylised squirrel was created to embody their heritage and inquisitive nature.

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Client: Goodmans
Discipline: Identity Design
Agency: Pajama Consulting
Role: Design

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