Mews is a property management system designed to simplify and automate operations for modern hoteliers and their guests from the front to the back of house. Mews' founders, Richard Valtr and Matt Welle, are former hoteliers who believed the hospitality sector needed a technology revolution and created the Mews Platform. Working in a highly competitive environment dominated by a well-known incumbent, Mews focusses on human experiences and redefining what it means to operate a modern hotel or hostel.
Client: Mews
Sector: SaaS / Hospitality
Year: 2020
Agency: Design by Structure
Logotype: Sawdust
Role: Graphic Design, Design Direction
Structure repositioned Mews around a new value proposition, 'make it remarkable' which brings to life the companies understanding of hoteliers pain points: slow processes, inflexible systems and a cumbersome technological infrastructure that limits possibilities. The creative expression is simplified and elegant, a blank canvas for potential customers to imagine more and embrace a world of opportunities to make every guest experience truly remarkable.
