RED Global is one of the world’s leading recruiters specialising in connecting the right SAP talent to the right roles. During 2021 they were looking to more clearly define their brand proposition and identity to ignite the next wave of growth.
Client: RED Global
Sector: Recruitment
Year: 2021
Agency: Design by Structure
Website: Addictivity
Role: Graphic Design, Art Direction, Design Direction
The value proposition, completely committed, was built around RED Global’s singular focus and dedication to SAP recruitment, making them stand out from their competition. This was brought to life by ‘completely committing’ to one colour, one weight of one typeface and portraits of individuals, the candidates RED places. Every element within the brand identity is completely committed and singular.
