Just because it online, doesn’t mean it’s not real.

Bruk Hue

Client: Telenor Group
Discipline: Identity Design
Agency: Pajama Consulting

Bruk Hue, meaning ‘use your head’, is Norway’s largest anti-bullying initiative run by Telenor. Focusing on online bullying, Bruk Hue aims to educate children. The identity was created to feel fun, welcoming and not intimidating to keep children engaged.

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