Reinventing a brand to reflect their more youthful audience.

Goodmans

Reinventing a brand to reflect their more youthful audience.

Goodmans

Client: Goodmans
Discipline: Identity Design
Agency: Pajama Consulting

Goodmans, a consumer electronics company with over a century in the market, needed a new brand to reflect their more youthful audience. Focusing on the idea of ’Brilliantly Simple’, emphasising the company’s approach to design: a stylised squirrel was created to embody their heritage and inquisitive nature.

If you would like to see more examples of my work or to discuss future collaborations, please get in touch.
—
hello@davidnathan.design

Twitter    |    Linkedin    |    Instagram    |    Flickr

Copyright David Nathan Davies ©2018